As a Senior Project Manager I oversee many web development and projetc and their ongoing management of a WooCommerce website using the Divi theme, with a goal to optimize performance, maximize conversions, and ensure alignment with business goals for a supplier in the commercial and public building industry.
✅ PROJECT INITIATION & PLANNING
- Requirement Gathering
- Conduct discovery sessions with stakeholders to understand their target audience (contractors, facility managers, designers, procurement leads).
- Identify essential WooCommerce features: product categories (by building type/use), RFQ forms, spec sheet downloads, etc.
- Scope Definition
- Define MVP: home page, product catalog, category filters, blog, contact page, company profile, compliance certifications, etc.
- Create project timeline using Monday or Asana with clear milestones.
- Resource Allocation
- Assign tasks to frontend developers, content writers, SEO specialists, QA testers.
- Coordinate with external vendors for plugin development or hosting.
🌐 WEBSITE DEVELOPMENT USING DIVI & WOOCOMMERCE
- Theme Customization
- Use Divi for modular design with pre-set layouts optimized for B2B navigation.
- Ensure branding consistency (colors, typography, icons for construction/architectural visuals).
- WooCommerce Configuration
- Product types: Standard + Request for Quote (RFQ) instead of direct checkout.
- Organize products by industry verticals (e.g., “Solutions for Hospitals,” “For Restaurants”).
- Custom Plugin & Theme Compatibility
- Test all custom functionalities (quotation forms, login for repeat buyers, downloadable specs).
- Ensure updates don’t break compatibility; use a staging environment for testing.
🚀 PERFORMANCE OPTIMIZATION & SEO
- Technical Optimization
- Compress images, lazy-load media, and use caching (WP Rocket or similar).
- Monitor site speed (GTmetrix, Google PageSpeed Insights).
- SEO Implementation
- Use Yoast SEO for schema, meta optimization.
- Create siloed content strategy around keywords like “commercial flooring solutions,” “healthcare interior products,” etc.
- Analytics & Tracking
- Install Google Analytics 4, Google Search Console, and conversion tracking (e.g., quote form submissions, product views).
📈 DIGITAL MARKETING STRATEGY
- Content & Blog Strategy
- Focus on long-tail content like “Choosing fire-rated wall panels for hospitals” or “Top lobby design trends for shopping malls.”
- Add visual storytelling with case studies, installation images, downloadable guides.
- Google & Microsoft Ads
- Campaigns focused on industries with urgent procurement needs (e.g., seasonal upgrades in schools, safety retrofits in transit hubs).
- Retargeting ads for site visitors and abandoned RFQs.
- Email & Marketing Automation
- Set up workflows for lead nurturing using Mailchimp or another email platform.
- Segment by industry, job title, or past RFQ activity.
🔧 OPERATIONS & MAINTENANCE
- Daily/Weekly Tasks
- Check site performance, plugin updates, inventory sync.
- Review Google Search Console for crawl errors or index issues.
- Monthly Tasks
- Evaluate traffic and campaign performance.
- Coordinate blog calendar and promotional campaigns.
- Prepare reports on sales conversions, quote submissions, and bounce rates.
- Vendor Coordination
- Weekly check-ins with freelance developers, ad managers, or integration partners.
- Maintain documentation in Confluence for all third-party tools and configurations.
👥 COLLABORATION & STAKEHOLDER MANAGEMENT
- Regular sync-ups with Marketing, Sales, and Operations to align product updates, seasonal promotions, or new campaign goals.
- Training internal staff on using WordPress backend, updating product pages, and managing inquiries.
✅ SUCCESS METRICS
- Faster Load Time: Target <2.5 seconds
- Improved SEO Rankings: Top 10 for industry-specific keywords
- Increased Engagement: 20–30% increase in RFQ submissions
- Reduced Bounce Rate: <40%
- Higher Conversion Rate: Especially from Google/Microsoft Ads
Would you like to develop a woocommerce website for your business? Get an appointment today.
