This comprehensive 20-week digital marketing training program is designed to provide students with the essential skills and hands-on experience needed to launch a successful career in digital marketing. Targeting entry-level positions with potential salaries of $55,000 or more, the program focuses on key areas such as online advertising, social media engagement, email marketing, SEO, and data analysis.
Learning Outcomes:
- Upon completion of the program, participants will be able to:
- Develop and implement effective marketing strategies to reach target audiences and achieve business goals
- Analyze digital marketing trends, technologies, and best practices
- Produce engaging content for websites, social media, and email marketing campaigns
- Optimize websites and content for search engines (SEO) and manage paid search campaigns (SEM)
- Develop and manage email marketing campaigns to engage with leads and customers
- Utilize AI tools for personalization, automation, and data analysis
- Implement marketing automation tools to streamline tasks and enhance campaign efficiency
- Analyze campaign data to measure results and make data-driven marketing decisions
Target Audience:
- Individuals with no prior paid experience in digital marketing
- Fluent in English
- Interested in pursuing full-time employment as a Data or Marketing Analyst
Program Structure:
- Duration: 20 weeks
- Weekly Hours: 8-12 hours
Format: Remote, online sessions, self-paced learning, and project-based assessments
Week 1-2: Introduction to Digital Marketing
Overview of digital marketing channels
Lesson 1 of 3 within section Week 1-2: Introduction to Digital Marketing.
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Defining marketing objectives and target audiences
Lesson 2 of 3 within section Week 1-2: Introduction to Digital Marketing.
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Introduction to marketing analytics and KPIs
Lesson 3 of 3 within section Week 1-2: Introduction to Digital Marketing.
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Week 3-4: Marketing Strategies and Campaign Planning
Crafting marketing plans and setting SMART goals
Lesson 1 of 3 within section Week 3-4: Marketing Strategies and Campaign Planning.
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Identifying buyer personas and customer journey mapping
Lesson 2 of 3 within section Week 3-4: Marketing Strategies and Campaign Planning.
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Competitor analysis and market research techniques
Lesson 3 of 3 within section Week 3-4: Marketing Strategies and Campaign Planning.
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Week 5-6: Content Creation and Copywriting
Content marketing fundamentals
Lesson 1 of 3 within section Week 5-6: Content Creation and Copywriting.
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Developing content calendars and storytelling techniques
Lesson 2 of 3 within section Week 5-6: Content Creation and Copywriting.
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Writing effective marketing copy for various platforms
Lesson 3 of 3 within section Week 5-6: Content Creation and Copywriting.
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Week 7-8: Search Engine Optimization (SEO)
Basics of SEO and keyword research
Lesson 1 of 3 within section Week 7-8: Search Engine Optimization (SEO).
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On-page and off-page SEO techniques
Lesson 2 of 3 within section Week 7-8: Search Engine Optimization (SEO).
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Introduction to SEO tools
Lesson 3 of 3 within section Week 7-8: Search Engine Optimization (SEO).
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Week 9-10: Paid Advertising (SEM & PPC)
Introduction to Google Ads and Facebook Ads
Lesson 1 of 3 within section Week 9-10: Paid Advertising (SEM & PPC).
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Creating and managing PPC campaigns
Lesson 2 of 3 within section Week 9-10: Paid Advertising (SEM & PPC).
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Budget allocation and bidding strategies
Lesson 3 of 3 within section Week 9-10: Paid Advertising (SEM & PPC).
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Week 11-12: Social Media Marketing
Building a social media strategy
Lesson 1 of 3 within section Week 11-12: Social Media Marketing.
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Creating engaging content for social platforms
Lesson 2 of 3 within section Week 11-12: Social Media Marketing.
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Analyzing social media metrics and optimizing campaigns
Lesson 3 of 3 within section Week 11-12: Social Media Marketing.
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Week 13-14: Email Marketing
Crafting email marketing campaigns
Lesson 1 of 3 within section Week 13-14: Email Marketing.
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Email segmentation and automation
Lesson 2 of 3 within section Week 13-14: Email Marketing.
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A/B testing and performance analysis
Lesson 3 of 3 within section Week 13-14: Email Marketing.
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Week 15-16: Data Analytics and Reporting
Introduction to Google Analytics and other analytics tools
Lesson 1 of 3 within section Week 15-16: Data Analytics and Reporting.
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Understanding data visualization and reporting
Lesson 2 of 3 within section Week 15-16: Data Analytics and Reporting.
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Interpreting campaign data to inform marketing strategies
Lesson 3 of 3 within section Week 15-16: Data Analytics and Reporting.
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Week 17-18: AI Integration in Marketing
Overview of AI and ML in digital marketing
Lesson 1 of 3 within section Week 17-18: AI Integration in Marketing.
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Personalization using AI tools
Lesson 2 of 3 within section Week 17-18: AI Integration in Marketing.
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Automation tools for marketing workflows
Lesson 3 of 3 within section Week 17-18: AI Integration in Marketing.
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Week 19: Capstone Project – Digital Marketing Campaign
Develop a comprehensive digital marketing plan
Lesson 1 of 3 within section Week 19: Capstone Project – Digital Marketing Campaign.
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Implement strategies learned in previous modules
Lesson 2 of 3 within section Week 19: Capstone Project – Digital Marketing Campaign.
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Present campaign to instructors and peers for feedback
Lesson 3 of 3 within section Week 19: Capstone Project – Digital Marketing Campaign.
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Week 20: Career Preparation and Job Readiness
Resume and LinkedIn optimization
Lesson 1 of 3 within section Week 20: Career Preparation and Job Readiness.
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Building a digital marketing portfolio
Lesson 2 of 3 within section Week 20: Career Preparation and Job Readiness.
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Interview preparation and job search strategies
Lesson 3 of 3 within section Week 20: Career Preparation and Job Readiness.
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