Not sure where to spend your marketing budget? In a focused one-on-one session, I help you decide what to do, in what order and how much to invest, and you leave with a written plan you can follow on your own or with my help.
Why a strategy session
Most small businesses do not need more tactics. They need priorities. With more than a decade of hands-on work in SEO, paid ads, content and social media, I look at your business as a whole and show you where the best return is. You work with me directly, with no account manager in between.
What we cover
- Goals and audience: who you want to reach and what success looks like in numbers.
- Channel mix: which of SEO, Google Ads, social media, email and content deserve your budget first.
- Budget and timeline: a realistic spend and a 90-day plan.
- Content strategy and planning: a content roadmap aligned with your goals and audience.
- SEO and optimisation: best practices to lift visibility and bring in organic traffic.
- Copywriting and messaging: a brand voice and offers that speak to your audience.
- Video and YouTube scripting: if video fits, how to plan scripts that keep viewers watching.
- Tracking: the few numbers worth watching, and how to set them up.
- Quick wins: fixes you can make this week.
What you get
- A 60-minute one-on-one session, remote or in New York City.
- A written action plan within [X] business days.
- A prioritised list: quick wins, 90-day plan and longer-term steps.
- The option to continue with me on a project or monthly retainer, or take the plan to your own team.
Who this is for
Business owners, entrepreneurs, marketers and content creators who want clear direction, as well as teams who already have a person or agency and want a second opinion.
Packages
- Free discovery call, 20 minutes: see if we are a good fit.
- Strategy session, 60 minutes, [price]: a working session and a written plan.
- Extended coaching, [X] hours or monthly: ongoing guidance and accountability.
How it works
- Book: pick a time online.
- Short questionnaire: a few questions about your business, so the session is focused.
- Session: we work through your goals, channels and budget together.
- Plan: you receive the written plan and next steps.
Frequently asked questions
Is the first call really free?
Yes. The 20-minute discovery call is free, with no obligation.
Do I have to hire you after the session?
No. The plan is yours to use however you like.
Can you coach my team?
Yes. I run training and coaching sessions, and I also teach on Udemy and YouTube.
Do you offer sessions outside New York?
Yes. Sessions are available by video call anywhere, or in person in New York City.