Digital Marketing Fundamentals
This section introduces digital marketing, covering its core concepts, key strategies, and various channels. You’ll learn about audience targeting, funnel building, and performance monitoring.
Search Engine Optimization (SEO)
Learn the basics of SEO, including keyword research and on-page optimization, to improve your website’s ranking on Google. This section also covers advanced link-building strategies.
Social Media Marketing
This section explores social media marketing, focusing on popular platforms like Facebook, Instagram, and LinkedIn. You’ll learn strategies for creating engaging content and growing your business presence on these platforms.
Email Marketing and PPC
Discover how to build an email list from scratch and create effective email marketing campaigns. You’ll also learn about Pay-Per-Click (PPC) advertising, including how Google Ads works and strategies for small businesses.
Marketing Analytics and Optimization
This section covers essential marketing analytics, including how to use Google Analytics to track website traffic and user behavior. You’ll also learn about conversion rate optimization (CRO) and A/B testing to improve campaign performance.
