This section introduces Google Ads, explaining what it is, how it works, and key concepts like keywords, bidding, and campaign structure. You will learn the basics of setting up a search campaign and avoiding common mistakes.
Building Your First Campaign
This section focuses on the practical steps of setting up various Google Ads campaign types. You will learn about campaign structure, keyword research, choosing the right match types, and crafting effective ad copy.
Advanced Campaign Types
Explore specialized Google Ads campaign types beyond search, including Display, Video, Shopping, Local Service, and Performance Max campaigns. You will learn about their unique characteristics, setup processes, and when to use each.
Optimizing Your Campaigns
Learn how to enhance your Google Ads campaign performance through various optimization techniques. This includes understanding quality score, setting up conversion tracking, managing budgets, and utilizing bidding strategies and ad extensions.
Monitoring and Advanced Strategies
This section covers how to monitor your Google Ads performance, troubleshoot common issues, and explore more advanced strategies. You will learn about A/B testing, audience targeting, remarketing, and advanced optimization techniques.
