To manage a weekly newsletter with the goal of increasing conversions, you need a strategy that blends email marketing best practices, audience segmentation, and conversion-focused content. Below is a complete guide tailored to your business—a commercial/public building materials supplier using WooCommerce and WordPress.
✅ Weekly Newsletter Strategy for B2B Conversions
🔹 1. Choose the Right Email Marketing Platform
Use a platform that integrates well with WooCommerce, WordPress, and Divi:
- Mailchimp – Easy drag-and-drop builder, WooCommerce integration, segmentation
- Brevo (formerly Sendinblue) – Great for automation + transactional emails
- MailerLite – Budget-friendly, powerful automation, good for SMBs
- Klaviyo – Ideal if you have a large product catalog and advanced segmentation needs
🔹 2. Build & Segment Your Email List
Segment by:
- Industry (Hospitality, Healthcare, Education)
- Past Buyers vs. Leads
- Products Viewed or Purchased (using WooCommerce tags)
- Newsletter Sign-up Source (blog, landing page, quote form)
💡 Use exit popups, contact forms, and quote requests to capture emails.
🔹 3. Plan a Weekly Newsletter Calendar (Monthly in Advance)
| Week | Theme | CTA |
|---|---|---|
| Week 1 | “Project of the Month” Showcase | Link to Case Study |
| Week 2 | “Featured Product Line” | Link to Product Page |
| Week 3 | “Industry Insight / Blog Post” | Link to Blog |
| Week 4 | “Limited Time Offer” | Coupon / Quote Form CTA |
Add seasonal promos (e.g., “Back-to-School Upgrades,” “Holiday Renovation Discounts”) as needed.
🔹 4. Newsletter Content Structure (Template)
Subject Line:
“Upgrade Your Facility – See What’s New This Week”
Body Format:
- Header Image or Banner (product, project, or hero shot)
- Greeting & Personalization: “Hi John, planning a hospital upgrade?”
- Featured Section: Highlight 1 product, offer, or project with a CTA
- Secondary Highlights: 2–3 links (blog, new arrival, testimonial)
- Footer: Contact info, links, social icons, compliance (Unsubscribe)
CTA Examples:
- “Request a Quote”
- “Shop Now”
- “Download Spec Sheet”
- “Talk to a Specialist”
🔹 5. Timing, Frequency & Testing
- Send Day: Tuesday, Wednesday, or Thursday (mid-week has higher open rates)
- Time: Between 10 AM – 2 PM (local business hours)
- Test A/B: Subject lines, CTA buttons, layout styles
🔹 6. Automation for Conversion
Set up automated workflows:
- Welcome Email Series (after sign-up)
- Abandoned Cart Recovery
- Product Viewed → Reminder
- Inactive Subscriber Reactivation
🔹 7. Track & Optimize Performance
Metrics to Monitor:
| Metric | Target |
|---|---|
| Open Rate | 20–30% (B2B average) |
| Click-Through Rate (CTR) | 2–5% |
| Conversion Rate | 1–3% (lead form, purchase, quote request) |
| Unsubscribe Rate | <0.5% |
Use UTM parameters and track conversions in GA4 and WooCommerce.
🔹 8. Examples of High-Converting Newsletter Topics
- “Top Products for [Your target group ] – Order Before September”
Would you like to manage a weekly newsletter content for your website? Get an appointment today.
