After graduating, I found myself in a familiar space that many new graduates encounter—a state of uncertainty about what to do next. I had a degree, a basic understanding of marketing, and a desire to build a successful career, but I wasn’t sure which direction to take. I heard whispers about the rise of digital marketing and its importance in today’s job market, but I questioned whether it could really contribute to my career growth. I decided to dive in and see for myself.
The Moment of Realization: Why Digital Marketing?
I was always fascinated by technology and the idea of connecting with people online. Social media, search engines, and content creation felt like second nature, but I never thought of them as tools that could fuel my professional development. That all changed when I started researching how businesses used digital marketing to expand their reach, build brands, and drive sales.
In today’s digital-first world, businesses need people who understand how to navigate the vast online landscape, and that’s when I had my “Aha!” moment—digital marketing wasn’t just about pushing products, it was about connecting people and businesses in meaningful ways.
