The first step in my digital marketing journey was to get educated. I began with online courses, tutorials, and webinars on key topics like Search Engine Optimization (SEO), social media marketing, email marketing, and content creation. It was overwhelming at first, with so many tools and strategies to learn, but breaking it down module by module helped me digest the material.
- SEO: I realized how crucial it is for any business or individual to rank high on search engines like Google. Learning how to conduct keyword research and optimize website content was a game changer for me.
- Social Media Marketing: I loved experimenting with different platforms—Facebook, Instagram, LinkedIn—and discovering how each could serve a unique purpose in brand building.
- Email Marketing: Despite assumptions that email was “dying,” I learned how to craft personalized email campaigns that actually drive engagement and results.
